China Economic Quarterly

China Economic Quarterly

June 2002

China’s Brands: Names To Remember

Domestic brands are facing a tough time as the national economy moves from centrally planned comfort to free market pain. Some marques are fading away, some are fighting to survive and some are seeking to become global household names. Which will fail and which will succeed? CEQ assesses the chances of the leading local trademarks.

Also in this issue:

  • WTO: Kodak’s changing China picture

  • WTO: Fiat’s Nanjing break-out plans

  • Monkey King: Roberta Lipson

Tomas Wiik2002-05