China Economic Quarterly

China Economic Quarterly

September 2000

Elusive Millions: Misreading China’s Markets?

One of the most remarkable aspects of foreign direct investment in China in the 1990s was the degree to which multi-national companies misjudged the size of their markets.Were they misled? Or foolish? Or is demand in China somehow uniquely difficult to measure?

Also in this issue:

  • Sex: China’s hottest new service industry

  • The China Statistical Yearbook: an appreciation

  • Monkey King: Peter Batey

Tomas Wiik1997-01